AUDIENCE RESEARCH
The audience research requires us to find out information in terms of what our target audience (young people of 15-26) would like to see on our poster, magazine and in our trailer. By doing this, we will be able to create three final products that would appeal to them. in order to collect this information, we came up with 30 questions (10 for each product).
QUESTIONS
1) What is your Most Preferred Layout for the Film Poster?
2) Who/What Would you Want to See on the Poster?
3) What Shot Would you Prefer to see on the Poster?
4) Which Angle Should the Main Image be Taken at?
5) If the Main Image is a Person Should They Have a Prop?
a) Yes
b) No
a) Yes
b) No
6) Where Should the Tag-Line be Positioned?
7) What is Your Most Preferred Colour Scheme?
a) Red, White & Black
b) Blue, White & Black
c) Green, White & Black
a) Red, White & Black
b) Blue, White & Black
c) Green, White & Black
8) Would You Prefer to see Credits on the Poster?
a) Yes
b) No
a) Yes
b) No
9) What Type of Background do you Prefer for the Poster?
10) Where Should the Title be Positioned?
1) What is Your Most Preferred Layout?
2) What is Your Most Preferred Colour Scheme?
a) Red, White, Grey & Black
b) Blue, White, Grey & Black
c) Green, White, Grey & Black
a) Red, White, Grey & Black
b) Blue, White, Grey & Black
c) Green, White, Grey & Black
3) What Shot Should be used for the Main Image?
4) Should a Prop be Used?
a) Yes
b) No
a) Yes
b) No
5) What Title Would you Prefer for the Magazine Title?
a) EVOLVED
b) EVOLUTION
c) PARRAFILMS
d) TIMEDHORROR
a) EVOLVED
b) EVOLUTION
c) PARRAFILMS
d) TIMEDHORROR
6) How Many Cover lines Would you Prefer to see on the Magazine?
a) 4
b) 5
c) 6
a) 4
b) 5
c) 6
7) Should there be Featured Images?
a) Yes
b) No
a) Yes
b) No
8) What Price do you think is reasonable for the Magazine?
a) £1.49
b) £1.99
c) 2.49
a) £1.49
b) £1.99
c) 2.49
9) Would you like the Magazine to Feature any Competitions or Giveaways?
a) Yes
b) No
a) Yes
b) No
10) What Typography do you Prefer Best?
1) What Pace Would you Prefer for the Trailer?
a) Slow Pace
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b) Fast Pace
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c) Mixture
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2) What Lighting Would you Prefer?
a) Low Key Lighting
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b) High Key Lighting
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3) What Would you Prefer to be included in the Trailer?
a) Dialogue
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b) VoiceOver
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4) Would you like Captions to be included in the trailer?
a) Yes
b) No
a) Yes
b) No
5) How Should the Narrative of the Horror Trailer be Presented?
a) Linear
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b) Non-Linear
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6) Would you Prefer to see the death of the victims or just a glimpse?
a) Full Death
b) Glimpse of Death
a) Full Death
b) Glimpse of Death
7) Should the Resolution be shown in the Trailer?
a) Yes
b) No
a) Yes
b) No
8) What is the Most Attractive Element of a Trailer to you?
a) Sound
b) Lighting
c) Narrative
d) Editing
a) Sound
b) Lighting
c) Narrative
d) Editing
9) Would you Like Background Music?
a) Yes
b) No
a) Yes
b) No
10) Should There be Blood shown in the trailer?
a) Yes
b) No
a) Yes
b) No
Results & Evaluation
We created a survey through the website survey Monkey in order to ask our audience research questions about our Film poster, Magazine and Horror film trailer. We also used different forms of social media to get in contact with our target audience such as Whatsapp & iMessage.
Survey Monkey
iMessage
Conclusion
Overall, the information we got from conducting this research has helped us gain a wider understanding of what our final products should look like. To make our products appeal to our target audience even more, we will be taking their suggestions and requests into consideration so that our products are successful. We made sure that we asked people from our target audience only (people between the age of 15 and 26) so that we would have relevant, useful information when we get to the final production stage. Furthermore, by adding several visuals to each question, it helped the audience to make a more certain decision as they had a better understanding of what their choice actually means which turned out to be useful to us as we know what they really want.